Google Adwords is a pay per click advertising program that will allow you to be ranked on the first page of the Google search results for the keywords that you choose.
Have you ever noticed the words "Sponsored Listings" when your search results are returned? Website owners such as yourself have to pay for those ads. The absolutely great part about this is that you do not have to pay one penny until your ad is clicked. When your ad is clicked, you are getting a targeted visitor to your website.
Follow these tips to get the most return from the advertising dollars you spend to promote your website with Google Adwords and other pay per click search engines.
1) Increase the number of keywords that you use. If your keyword is "gardening", do not limit yourself to just that keyword. Instead, come up with as many variations of your keyword as possible. Use a keyword search tool to help you expand your keyword list. A keyword search tool will simplify this task and helps you uncover additional profitable keywords that are easily overlooked. This will show you how many people are searching for your keywords. You will also see a list of keywords that people are using right now in the search engines.
2) Get an idea of what keywords other websites in your niche are using. One way you can do this is by clicking View - Source from your browser and noting the keywords contained in the meta, alt and title tags.
3) Use smart bidding techniques. Paying the highest price to always be in first position is not always wise. Some research has shown that being in first position may result in a higher click through rate but also a lower quality click. This is due to the fact that some people may click as a reflex or just click out of curiosity. Striving for 2nd or 3rd position can help with this issue and cost you less money. Sometimes there is a huge difference in bid price between 1st position and 2nd and 3rd position so you will save money.
4) Use action verbs to suggest what action you would like the reader to take. Avoid boosting that "We are the best" or "We are #1" as some people will tend to ignore these words. It is much better to use your ad space to communicate what you have to offer and how your website is different.
5) Capitalize the first letter of each word of your ad because it makes the ad easier to read. Including the keyword in the title of the ad and in the body of the ad is also helpful. Avoid shortening the words in your ad because it looks less professional.
6) Test your ads and keep track of the results. Only make small changes each time and note your click through rate. Sometimes a change in one word can double the responsiveness of your ad. Also keep track of the keywords that bring the most clicks that results in a sale. Dropping unprofitable ads and keywords quickly will save you a lot money if you identify them quickly.
Ready to get started? Open a Google Adwords account. Deposit an amount that is within your budget into your account. Use a keyword search tool to help you select profitable keywords. Pick from this list of keywords and use Google Adwords to display your website right at the top in as little as 15 minutes. Pretty amazing and exciting! Now do you see how you can be making money while you sleep or doing anything else for that matter?
Author: Nina Greene
